Which company introduced the first modern customer loyalty program in 1981 that revolutionized how retailers tracked and rewarded customer purchases?

Today's retail landscape is filled with loyalty programs offering points, discounts, and rewards. But these customer retention strategies have fascinating historical roots dating back several decades. This poll tests your knowledge about the pioneering loyalty programs that changed retail marketing forever and set the foundation for the sophisticated customer loyalty systems we see today.

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• American Airlines (AAdvantage program)
• Sperry & Hutchinson (S&H Green Stamps)
• Betty Crocker (Box Tops program)
• Holiday Inn (Priority Club)

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