Which natural product company deliberately avoided using the color green in its original branding to differentiate itself from competitors, despite operating in the organic/natural space?

Brand colors play a crucial role in how consumers perceive eco-friendly and natural products. Companies in the natural products industry carefully select their color palettes to evoke specific associations with nature, sustainability, and organic origins. Test your knowledge about how major natural product brands have strategically used colors in their visual identities to connect with environmentally-conscious consumers.

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Burt's Bees (initially used primarily yellow and black)
Seventh Generation (used brown and blue in early packaging)
Tom's of Maine (originally focused on blue and white)
Dr. Bronner's (initially used primarily rainbow colors)