Which famous author launched a groundbreaking e-commerce platform in 2011 that allowed readers to purchase and download serialized stories directly from the author, bypassing traditional publishers?

The world of arts and literature has increasingly embraced e-commerce and retail technology to reach readers in the digital age. Major publishing houses and famous authors have pioneered unique online shopping experiences that transformed how we purchase and consume books. Test your knowledge about the intersection of literature and retail innovation!

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• Stephen King with 'The Plant'
• J.K. Rowling with 'Pottermore'
• George R.R. Martin with 'Westeros Direct'
• Margaret Atwood with 'MaddAddam Market'

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