Which Broadway musical's advertising campaign featured a simple black background with a distinctive yellow logo and silhouette, breaking traditional theater marketing norms and becoming one of the most recognizable theatrical brands ever?

The performing arts world has seen some groundbreaking advertising campaigns that transformed how shows are marketed to audiences. One musical in particular revolutionized Broadway marketing in the 2000s with an iconic, minimalist campaign that broke industry conventions and set new standards for theatrical branding. Test your knowledge of this famous performing arts marketing case study that's now taught in business schools!

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Wicked
Hamilton
The Lion King
The Phantom of the Opera