Which famous author launched an innovative retail concept in 2007 that bypassed traditional publishers, allowing writers to directly sell print-on-demand books and e-books to readers?

The worlds of literature and retail have intersected in fascinating ways over the years. Major authors and literary brands have pioneered innovative retail concepts that transformed how books reach readers. This trivia question explores a significant retail innovation that changed the literary marketplace and influenced how we consume literature today.

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J.K. Rowling with Pottermore Publishing
Amazon's Jeff Bezos with Kindle Direct Publishing
Stephen King with 'The Plant' direct distribution experiment
Barnes & Noble with the Nook Press self-publishing platform