Which gaming company pioneered the 'big box' PC game packaging with extensive physical materials in the 1980s-90s, setting a standard that influenced collector's editions we see today?

The packaging of video games has evolved dramatically over the decades, from simple cardboard boxes to elaborate collector's editions. Some innovative packaging designs have become almost as iconic as the games themselves, creating memorable unboxing experiences and becoming collectors' items. Test your knowledge about a groundbreaking packaging innovation that changed how premium games were presented to consumers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Origin Systems (with their Ultima series featuring cloth maps and metal ankhs)
Sierra Entertainment (with their King's Quest series)
LucasArts (with their adventure game series)
Blizzard Entertainment (with their early Warcraft games)