Which company's packaging redesign resulted in an estimated $15 billion in additional revenue over the following decade by focusing on personalization?

Product packaging isn't just about protection and aesthetics—it can make or break a brand's market position. In the fiercely competitive retail landscape, packaging redesigns have saved struggling products, revitalized aging brands, and sometimes completely transformed a company's fortunes. This trivia question explores one of the most financially successful packaging redesigns in business history and its remarkable impact on sales and brand perception.

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Coca-Cola's 'Share a Coke' campaign that printed popular names on bottle labels
Apple's minimalist white packaging approach for the iPod and subsequent products
Absolut Vodka's artistic bottle campaign featuring work from famous artists
Toblerone's triangular packaging design that mimics the Matterhorn mountain