Which of these is the actual marketing tagline used by the International Dark-Sky Association (IDA) in their campaign against light pollution?

The astronomy industry has seen remarkable retail and marketing innovations in recent decades, from telescope manufacturers to observatories and space tourism ventures. Major brands in this sector use distinctive taglines and marketing strategies to capture the public's imagination about the cosmos. Test your knowledge of astronomy product marketing with this challenging trivia question!

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• "Darkness Matters"
• "Save Our Stars"
• "The Night Is Natural"
• "Look Up, Not Out"

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