Which renowned architectural firm underwent a major rebranding in 2013, changing its name to reflect a broader service approach, resulting in a 35% increase in commercial projects within two years?

In the architectural world, brand identity can dramatically transform how firms are perceived and valued. This trivia question explores a famous rebranding case that significantly impacted an architectural firm's market position. Test your knowledge of how strategic brand storytelling has shaped the architectural industry and created lasting impressions in the built environment marketplace.

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• SOM (Skidmore, Owings & Merrill) rebranded to 'SOM Integrated Design'
• Perkins+Will rebranded to 'Perkins Eastman'
• NBBJ rebranded to 'NBBJ Experience Design'
• Gensler Smith rebranded to simply 'Gensler'

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