Which streaming service pioneered the strategy of releasing all episodes of a season at once (binge model), revolutionizing retail customer engagement in the entertainment industry?

The film and television industry has undergone massive transformations in how content is delivered to consumers. Streaming platforms have changed not just how we watch entertainment, but how production companies approach retail customer engagement. This trivia question explores a pivotal moment in the industry's e-commerce evolution that forever changed how we consume media.

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Netflix with 'House of Cards' in 2013
Amazon Prime with 'Transparent' in 2014
Hulu with 'The Handmaid's Tale' in 2017
HBO Go with 'Game of Thrones' in 2011