Which controversial advertising campaign by a defense contractor in the 1970s is credited with saving the F-15 Eagle fighter jet program from cancellation?

Military equipment manufacturers have long engaged in strategic product advertising and positioning to secure valuable government contracts. From the Civil War to modern conflicts, these companies have carefully crafted their brand images to appeal to military decision-makers. This trivia question explores a famous advertising campaign that changed the trajectory of a major weapons system during the Cold War.

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McDonnell Douglas' 'Not a pound for air-to-ground' campaign, positioning the F-15 as a pure air superiority fighter
General Dynamics' 'Peace through superior firepower' campaign for the F-16 Fighting Falcon
Lockheed's 'The last fighter you'll ever need' campaign for the F-104 Starfighter
Grumman's 'Nine lives' campaign highlighting the F-14 Tomcat's survivability in combat situations