Which major bookstore chain first implemented an augmented reality app that allowed customers to point their phones at book covers to see author interviews and animated book previews?

The book retail industry has undergone significant transformations with emerging technologies reshaping how readers discover and interact with literature. From traditional bookstores to modern immersive experiences, booksellers are leveraging innovative approaches to create compelling customer journeys. This trivia question focuses on a groundbreaking augmented reality implementation that changed how customers experience literary retail spaces.

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Barnes & Noble with their 'B&N Lens' technology (2018)
Waterstones with their 'Literary Dimensions' platform (2017)
Books-A-Million with their 'Story Vision' feature (2019)
Powell's Books with their 'Powell's Portal' experience (2016)