Which major transportation company underwent a significant brand identity transformation in 2021, changing its iconic logo to reflect its expansion beyond ride-hailing into food delivery and logistics?

Brand identity in the transportation industry goes far beyond logos—it encompasses color schemes, design language, and visual elements that make companies instantly recognizable. Strong transportation brand identities create emotional connections with customers and differentiate companies in a competitive market. This trivia question tests your knowledge of how one major transportation company strategically changed its brand identity to reflect its evolving business model.

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Uber - replacing its 'U' logo with a more accessible wordmark and introducing the 'U' icon for its app
Lyft - moving away from its pink mustache to a more professional gradient purple design
DoorDash - changing from its red 'D' logo to a more comprehensive door symbol representing broader delivery options
Bird - transitioning from its minimalist bird silhouette to a more elaborate wing design signifying expanded mobility services