Which gaming company first introduced the 'season pass' business model that has now become standard across the industry?

The gaming industry has transformed retail strategies dramatically over the past decade, moving from physical game sales to complex digital marketplaces and in-game economies. Test your knowledge about how major gaming companies have innovated in their retail approaches and created new revenue streams in virtual worlds. Do you know which pioneering strategy changed how we purchase and experience games forever?

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Epic Games with Fortnite (2017)
Rockstar Games with Grand Theft Auto IV (2008)
Electronic Arts with FIFA Ultimate Team (2009)
Activision with Call of Duty: Modern Warfare 2 (2009)