Which major brand completely changed its primary color scheme in the past decade, resulting in a documented 15% increase in consumer recognition?

Brand colors are powerful tools in marketing strategy, creating instant recognition and emotional connections with consumers. Major companies invest significant resources in color psychology research to ensure their brand stands out in the marketplace. This trivia question tests your awareness of iconic brand color associations and how accurately you can match them to the right company. Can you identify which brand strategically changed its signature color to create a significant market advantage?

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Mastercard shifted from red/yellow to blue/green
Starbucks transitioned from green to purple
Airbnb rebranded from blue to coral pink ('Rausch')
FedEx abandoned purple/orange for all-blue branding