Which sports retailer pioneered the first successful mobile app that allowed customers to scan products in-store to access performance data, athlete testimonials, and personalized recommendations?

The sports retail landscape has transformed dramatically with technology. Smart implementations have created new customer journeys and innovative shopping experiences, while some high-profile initiatives have stumbled. Test your knowledge about one of the most significant digital retail innovations in the sports industry that changed how customers shop for athletic gear.

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Nike with their Nike+ app integration in 2012
Under Armour with their UA Shop technology in 2014
Adidas with their miCoach Store Experience in 2013
Reebok with their FitHub Connect platform in 2011