Which groundbreaking marketing campaign is credited with transforming a modestly budgeted horror film into a $248 million box office phenomenon by convincing audiences the footage was real?

The film and television industry spends billions on marketing campaigns each year, with some advertisements becoming as iconic as the content they promote. Famous commercials and marketing campaigns can significantly impact a production's success, creating cultural moments that extend beyond the screen. Test your knowledge about some of the most innovative and influential marketing strategies that helped turn films and TV shows into massive commercial successes.

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The Blair Witch Project's 'missing persons' campaign that included fake documentaries and websites claiming the footage was from real missing student filmmakers
Paranormal Activity's 'Demand It' campaign that allowed fans to vote for the film to be screened in their city
The Ring's viral video campaign where viewers received mysterious phone calls after watching promotional clips
Cloverfield's alternate reality game that revealed the monster's origins through fictional company websites and social media