Which celebrity's collaboration with Adidas became the first non-athlete partnership for the brand and grew into a billion-dollar product line featuring distinctive chunky sneakers?

Celebrity brand collaborations have become a powerful marketing strategy, creating unique products that leverage star power to drive sales and brand awareness. From beauty lines to fashion collections, these partnerships often result in record-breaking product launches and waitlists. Test your knowledge about some of the most influential celebrity-brand partnerships that have transformed product marketing in recent years!

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Kanye West (Yeezy)
Rihanna (Fenty x Puma)
Pharrell Williams (Humanrace)
Beyoncé (Ivy Park)