Which gaming company pioneered the 'Developer Diary' format for brand storytelling, giving unprecedented behind-the-scenes access to game development that transformed how studios connect with players?

The gaming industry has seen remarkable evolution in how brands tell their stories to connect with players. Beyond just marketing games, brand storytelling has become a sophisticated art form that shapes player perception and builds lasting relationships. This trivia question explores a pivotal moment when a major gaming company revolutionized brand storytelling in the industry, creating a template that many others would follow.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Blizzard Entertainment with their 'Making of Warcraft III' series in 2002
Electronic Arts with their 'EA Sports Insider' videos in 2005
Nintendo with their 'Iwata Asks' interview series in 2008
Valve with their 'Half-Life 2: Raising the Bar' documentary in 2004