Which game's marketing campaign revolutionized brand storytelling in the industry by creating an elaborate alternate reality game (ARG) called 'I Love Bees' that engaged millions of players before launch?

In the competitive world of gaming, memorable brand storytelling can elevate a title from being just another game to becoming a cultural phenomenon. This poll tests your knowledge about a groundbreaking marketing campaign that changed how game developers approach brand storytelling and community building. Test your industry knowledge on this influential moment in gaming history!

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• Halo 2
• World of Warcraft
• Portal
• Grand Theft Auto: San Andreas

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