Which outdoor clothing brand pioneered the '1% for the Planet' initiative, donating 1% of sales to environmental causes including wildlife conservation?

Test your knowledge about major brands that have launched significant wildlife conservation initiatives! Many companies have created specialized product lines or campaigns specifically designed to support animal conservation efforts. These initiatives often combine retail innovation with wildlife protection, creating unique market positions while supporting important causes. How well do you know these corporate conservation champions?

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Patagonia
The North Face
Columbia Sportswear
REI Co-op