Which pricing strategy shift did pharmaceutical company Kaléo implement for its Evzio opioid overdose auto-injector that sparked controversy in the medical community?

In the pharmaceutical and medical device industries, pricing strategies can be complex and controversial. Companies must balance research costs, innovation incentives, and patient accessibility. This poll tests your knowledge about a significant pricing strategy shift that affected how emergency medications are priced and distributed in healthcare settings.

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Increased the price from $690 to over $4,000 per twin-pack while establishing a patient assistance program for those with insurance barriers
Implemented subscription-based pricing where hospitals pay a monthly fee for unlimited access to the medication
Adopted a cost-plus pricing model that added a standard 15% markup to manufacturing costs
Created a two-tier system with premium gold injectors at $3,000 and standard silver injectors at $500