Which pharmaceutical giant deliberately chose green as its primary brand color to symbolize life, growth and natural science, breaking away from the traditional blue used by most competitors?

The visual identity of major scientific companies and research organizations often carries deeper meaning than meets the eye. Brand colors in the science industry are carefully selected to evoke specific associations related to innovation, precision, trust, and discovery. Test your knowledge about the strategic color choices that have helped shape some of the most influential scientific brands in the market today.

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Pfizer
Merck & Co.
GlaxoSmithKline
Novartis