Which strategic brand positioning helped Texas Instruments dominate the educational calculator market in the 1990s and 2000s?

In the competitive world of mathematical tools and calculators, companies have strategically positioned their products to appeal to different market segments. From educational tools to professional-grade instruments, the way these products are marketed reveals much about their target audience and brand identity. Test your knowledge about how a famous calculator brand successfully positioned itself in the academic and professional markets.

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Partnering with textbook publishers to feature TI calculators in mathematics textbooks, creating a curriculum-integrated product
Offering the lowest price point among scientific calculators, making them accessible to all students regardless of economic background
Focusing exclusively on advanced professional features that appealed primarily to university professors and researchers
Creating limited edition calculator designs with celebrity mathematician endorsements to appeal to younger students