Which digital marketing innovation helped 'Hamilton' become one of Broadway's most successful shows before it even opened widely to the public?

In the competitive world of performing arts, digital marketing has revolutionized how productions connect with audiences. From virtual backstage tours to interactive social media campaigns, theaters and production companies have embraced innovative strategies to sell tickets and build dedicated followings. Test your knowledge about how the performing arts industry has leveraged digital marketing to thrive in the digital age!

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A daily behind-the-scenes YouTube series showing the cast rehearsing
#Ham4Ham lottery performances outside the theater that went viral on social media
An exclusive streaming deal with Netflix one year before opening night
A mobile game app where players could write their own revolutionary-era raps