Which of these celebrities launched a product line that has maintained continuous production and retail presence for the longest period of time?

In the world of celebrity endorsements and product lines, many famous faces have tried their hand at retail entrepreneurship. While some celebrity products quickly fade into obscurity, others have demonstrated remarkable staying power and built impressive customer lifetime value. This trivia challenges you to identify which celebrity launched a product line that has maintained consistent market presence and customer loyalty for the longest period, demonstrating exceptional retail customer lifetime value.

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Paul Newman (Newman's Own food products)
Michael Jordan (Air Jordan sneakers)
Martha Stewart (Martha Stewart Living product lines)
Jessica Alba (The Honest Company)