Which Broadway musical was the first to generate over $100 million in merchandise sales, pioneering theatrical product development strategies still used today?

Test your knowledge of theatrical product development! While performances are the heart of the performing arts, merchandise has become a crucial revenue stream for major productions. From t-shirts to collectibles, the business of show-branded products has evolved into a sophisticated industry with innovative strategies. This poll explores a fascinating piece of theatrical merchandising history that changed how Broadway productions approach their product development.

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The Phantom of the Opera
Les Misérables
Cats
The Lion King