When Nike signed Michael Jordan in 1984, how much was his original 5-year endorsement deal worth?

In 1984, Nike made what many consider the most successful product endorsement deal in sports marketing history. This partnership transformed both athletic footwear marketing and celebrity endorsements forever, creating a blueprint that brands still follow today. The deal initially faced significant skepticism from industry experts, but would go on to generate billions in revenue and create a sub-brand that remains culturally relevant four decades later.

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$2.5 million
$500,000
$10 million
$1 million