Which major retailer saw a 35% increase in customer retention after launching a mythology-inspired loyalty program called 'The Hero's Path' where customers progressed through different 'realms' to earn rewards?

Throughout history, mythology and folklore have provided powerful narrative structures that modern retail brands now leverage for customer loyalty programs. From hero's journeys to symbolic creatures, these ancient storytelling elements create emotional connections with customers. This poll tests your knowledge about how a major retail brand successfully incorporated mythology into their loyalty program strategy, transforming ordinary customers into brand advocates through a narrative-driven experience.

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Sephora, with their Beauty Odyssey program featuring Greek mythology-inspired levels (Mortal, Hero, Demigod, Olympian)
REI Co-op, with their Nordic-inspired adventure tiers (Traveler, Explorer, Wayfinder, Sage)
Whole Foods Market, with their Earth-centered mythology program (Seedling, Guardian, Steward, Elder)
Best Buy, with their technology advancement stages based on mythical innovators (Apprentice, Craftsman, Artificer, Creator)