Which major performing arts organization underwent a controversial rebrand in 2016, replacing its classic serif logo with a dynamic, shape-shifting visual identity system?

The performing arts industry relies heavily on distinctive branding to attract audiences and patrons. From iconic logos to memorable marketing campaigns, performing arts organizations invest significantly in their brand identity. This poll tests your knowledge about a famous rebranding in the performing arts world that sparked considerable discussion among designers, performers, and audiences alike.

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• The Metropolitan Opera
• The Royal Shakespeare Company
• The London Symphony Orchestra
• American Ballet Theatre

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