Which Broadway musical broke traditional theater advertising by launching an innovative "avatar creator" digital campaign that allowed fans to create personalized show-themed profile pictures?

The performing arts industry relies heavily on effective marketing strategies to fill seats and attract audiences. From Broadway shows to local theater productions, brand recognition and advertising play crucial roles in a production's success. Test your knowledge about the marketing tactics that have shaped some of the most iconic theatrical productions in recent history!

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Hamilton
Dear Evan Hansen
Wicked
The Lion King