Which gaming company pioneered the use of alternate reality games (ARGs) as a marketing strategy with their 'I Love Bees' campaign that drove massive engagement for their flagship title?

Test your knowledge about one of the most innovative digital marketing campaigns in the gaming industry that transformed how game companies promote their products. This campaign not only boosted sales dramatically but also created a new benchmark for immersive marketing in virtual worlds. How well do you know the strategies that connect gamers to products beyond the screen?

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Microsoft/Bungie for Halo 2
Blizzard Entertainment for World of Warcraft
Valve Corporation for Half-Life 2
Sony for PlayStation 3 launch