Which architectural product advertising campaign first used the tagline 'Less is more' to promote minimalist design solutions?

Test your knowledge of famous architectural product advertising that changed the industry! Throughout history, certain advertising campaigns for architectural products and services have redefined how firms market their designs and innovations. These campaigns not only sold products but influenced architectural trends and public perception of the built environment. How well do you know these landmark architectural marketing moments?

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Mies van der Rohe's Farnsworth House promotional materials (1951)
IKEA's modular furniture catalog (1973)
Apple Store architectural concept advertisements (2001)
Bauhaus school recruitment posters (1925)