Which unique marketing strategy did Nike use during the original 1985 Air Jordan 1 launch that the NBA repeatedly fined Michael Jordan for?

Test your knowledge about one of the most innovative and controversial product launches in sports footwear history! In 1985, a legendary partnership between a major sportswear brand and a rookie basketball player changed the athletic footwear industry forever. This product launch created such unprecedented demand that it spawned a collector culture and influenced sports marketing for decades to come. Do you know the fascinating details behind this game-changing product introduction?

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