Which data analytics innovation, first widely adopted by sports retailers around 2015, allowed for real-time tracking of in-store customer movement patterns to optimize product placement?

The sports retail industry has been transformed by data analytics, helping brands make strategic decisions about everything from inventory management to customer targeting. One particular innovation revolutionized how sporting goods retailers track and predict consumer behavior. Test your knowledge about this game-changing development in sports retail analytics!

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• Heat mapping technology using ceiling-mounted infrared sensors
• RFID-enabled shopping carts that tracked customer navigation
• Facial recognition software that identified returning customers
• AI-powered video analytics that counted items customers touched

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