Which pioneering geographic market research technique first allowed retailers to visualize consumer behavior patterns by region using color-coded maps?

The retail landscape varies dramatically across different geographic regions, with unique market research methodologies developed to understand local consumer behaviors. Test your knowledge about how geography influences retail strategies and the specialized research techniques used to capture regional shopping patterns. This question explores a significant innovation in geographic market research that changed how retailers understand consumer behavior in diverse locations.

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Geodemographic Clustering (PRIZM)
Regional Basket Analysis (RBA)
Geographic Information Systems (GIS)
Location Quotient Analysis (LQA)