Which 1982 film featured such successful product placement that it caused a 65% increase in sales for a specific candy brand, establishing a new benchmark for retail product integration in cinema?

Product placement has become a sophisticated marketing strategy in the entertainment industry, evolving from simple prop usage to complex brand integrations that can significantly impact retail sales and brand perception. This trivia question explores a groundbreaking moment in the history of retail branding within the film industry that changed how companies approach entertainment marketing.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Risky Business (Ray-Ban sunglasses)
The Toy (Coca-Cola)
Tootsie (Russian Tea Room restaurant)