Which digital ticketing platform, launched in 2001, pioneered the concept of 'dynamic pricing' for Broadway shows, allowing ticket prices to fluctuate based on demand?

The performing arts industry has undergone significant transformations in how productions are marketed and sold to audiences. Digital ticketing platforms have revolutionized the way theaters connect with patrons, but do you know which platform made the biggest splash when it first launched? Test your knowledge about the product that changed how we access live performances!

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