Which classic literary publisher underwent a major rebranding in 2002, changing its iconic dolphin logo and introducing a new visual identity that helped revitalize its market position with contemporary readers?

In the competitive world of book publishing and literary merchandise, brand identity plays a crucial role in how readers perceive and connect with literary works. Some of the most successful publishers and literary brands have undergone significant rebranding efforts to stay relevant in changing markets. This trivia question explores one of the most notable brand transformations in the literary world that significantly increased market reach and modernized a classic imprint.

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Penguin Books
Oxford University Press
Hachette Book Group
Faber & Faber