Which retail innovation first used indoor positioning systems (IPS) to create dynamic in-store navigation and personalized location-based offers for customers?

In today's hyper-connected retail environment, location intelligence and geographic data analytics have transformed how retailers understand customer behavior and optimize store placement. This poll tests your knowledge about a groundbreaking geographic retail innovation that changed how consumers navigate and interact with physical retail spaces, merging digital capabilities with brick-and-mortar shopping experiences.

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