Which company launched the first modern retail loyalty program in 1981 that used a magnetic stripe card to track purchases and offer rewards?

Loyalty programs are a cornerstone of modern retail strategy, but they have a fascinating history that dates back several decades. These programs revolutionized how businesses retain customers and collect valuable consumer data. This trivia question explores the origins of one of the most influential loyalty programs in retail history - one that changed how businesses approach customer retention forever.

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• American Airlines (AAdvantage)
• Sears (Discover Card rewards)
• S&H Green Stamps
• McDonald's (McDollars program)

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