Which retail CEO famously built a billion-dollar empire by transforming military surplus stores into a mainstream retail brand with the advertising slogan "The Right Gear. Right Now."?

The military memorabilia market has exploded in recent decades, with collectors willing to pay premium prices for authentic pieces of history. From battle-worn uniforms to vintage recruiting posters, this specialized retail segment has created unique supply chain challenges and branding opportunities. Test your knowledge about one of the most successful companies in this niche market that transformed military surplus into a retail empire.

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