Which retail partnership first introduced the 'interactive test zones' concept allowing customers to try athletic shoes on simulated playing surfaces (turf, court, track) before purchase?

Test your knowledge about the revolutionary partnership that changed how athletic footwear is sold in retail stores! In 2012, a major sporting goods retailer introduced a game-changing store layout concept that has since been widely adopted across the industry. This innovation fundamentally altered how customers interact with products before purchase and created an entirely new retail experience standard.

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• Nike and Foot Locker's 'House of Hoops'
• Adidas and Dick's Sporting Goods 'Field Test' zones
• Under Armour and Sports Authority's 'Performance Labs'
• New Balance and REI's 'Trail Testing Stations'

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