Which retail company partnered with WWF in 2019 to create a line of plush toys that directly funded conservation efforts, with each toy representing one of the world's most endangered species?

The natural world has become an increasingly important focus for retailers seeking to align with environmental values. Several major retail brands have launched initiatives to protect endangered species through their product lines and marketing campaigns. These efforts combine conservation messaging with consumer products in innovative ways, often resulting in measurable positive impact for threatened species. Test your knowledge about one particularly successful retail campaign that changed how consumers think about endangered species protection.

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IKEA's 'Endangered Friends' collection, which donated €1 from each purchase to habitat restoration
Target's 'Wildlife Guardians' line, which included an educational AR app showing animals in their natural habitat
Walmart's 'Earth Protectors' series, which featured scannable QR codes linking to adoption programs
H&M's 'Endangered Species Collection', which contributed 10% of proceeds to WWF conservation projects for specific endangered animals