Which retail product innovation was discontinued after less than a year on the market, resulting in approximately $995 million in losses and is now considered one of the biggest product failures in retail history?

Some product innovations seem revolutionary on paper but fail spectacularly in the market. One of the most notorious retail failures in history cost a major corporation nearly $1 billion in losses before being discontinued. This poll tests your knowledge of significant retail missteps that changed how companies approach product launches and market testing. Can you identify this infamous retail disaster that business schools now study as a cautionary tale?

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Amazon Fire Phone (2014)
New Coke (1985)
Google Glass consumer edition (2013)
Microsoft Zune music player (2006)