Which global retail brand built its success by incorporating indigenous smudging traditions, creating a line of products that brought this sacred cleansing ritual to mainstream consumers?

Throughout history, cultural traditions have influenced how products are created, marketed, and sold around the world. Many retail success stories are deeply rooted in cultural heritage, transforming ancient practices into modern consumer experiences. This trivia question explores how one major retail brand successfully incorporated sacred cultural traditions into their global business model while respecting their origins.

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Palo Santo Co., which popularized the traditional Ecuadorian and Peruvian wood used in spiritual cleansing
Sage & Spirit, which transformed traditional Native American sage bundles into mainstream home accessories
White Sage Smudge, which commercialized ceremonial sage bundles while supporting indigenous communities
Saje Natural Wellness, which built a retail empire based on traditional smudging practices adapted into essential oil diffusers