Which cultural tradition-focused marketing campaign won the prestigious Cannes Lions Grand Prix for Cultural Insight in 2018, celebrating diversity in beauty standards?

In today's global marketplace, companies are increasingly embracing cultural traditions in their products and marketing strategies. This creates authentic connections with consumers while preserving heritage. How well do you know the impact and success of cultural marketing campaigns that have resonated with consumers worldwide? Test your knowledge about a groundbreaking campaign that changed how cultural traditions are incorporated into product marketing.

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Coca-Cola's 'Share a Coke' with names in local languages and scripts
Dove's 'Real Beauty Showcases' featuring women from 67 different countries
P&G's 'The Talk' addressing racial bias conversations in African American families
IKEA's 'ThisAbles' adapting furniture for cultural accessibility needs