Which sports organization first introduced a comprehensive digital fan loyalty program that rewarded engagement across multiple platforms (attendance, merchandise, social media) with exclusive experiences?

Athletic endorsements and sponsorships represent one of the most visible forms of sports marketing. Major brands invest hundreds of millions in strategic partnerships with athletes, teams, and leagues to boost brand visibility and association. This trivia question tests your knowledge of a groundbreaking sports loyalty program that revolutionized how fans engage with their favorite teams while generating valuable customer insights and retention.

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• NBA with 'NBA Fan Loyalty Pass' (2014)
• NFL with 'NFL Fan Rewards' (2017)
• Manchester City FC with 'Cityzens' (2013)
• MLB with 'Ballpark Rewards' (2016)

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