Which celebrity revolutionized endorsement deals by negotiating for equity instead of a flat fee with Glacéau's Vitaminwater, reportedly earning $300 million when the company was sold to Coca-Cola?

Celebrity endorsements have become a cornerstone of modern advertising, with some deals reaching astronomical figures. These partnerships can transform both brand perception and celebrity careers. This trivia question explores one of the most groundbreaking celebrity endorsement strategies that changed how companies approach famous partnerships. Test your knowledge about this revolutionary marketing approach that blended celebrity status with innovative retail customer engagement.

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