Which geographic retail innovation, introduced in 2013, allowed brick-and-mortar stores to track customer movements within stores similar to how e-commerce tracks online browsing patterns?

The retail landscape is constantly shaped by geography and location-based strategies. The emergence of geospatial analytics has revolutionized how retailers understand customer behavior, plan store locations, and optimize their marketing efforts. This trivia question explores a groundbreaking retail innovation that changed how businesses leverage geographic data for competitive advantage.

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• Bluetooth Low Energy (BLE) Beacons
• Geographic Information System (GIS) Kiosks
• Satellite-Based Customer Heatmapping
• RFID Loyalty Card Tracking

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